SPG, with partners Universities Superannuation Scheme, purchased the central area of the world famous Brooklands racetrack. Although Brooklands had seen much development over the previous 15 years the central area still comprised 150 acres of strategic green belt land with considerable long term potential.

SPG identified Daimler Chrysler UK as an occupier for the site and worked with them to secure planning consent for a 200,000 sq ft Heritage & Technology Centre for Mercedes, 150,000 sq ft of offices and a 100 bed hotel.

Construction work commenced Autumn 2004 and Mercedes World opened in 2007.